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RFID for Warehouse Operations with Sonaria

In this episode of The New Warehouse Podcast, Kevin chats with John Wirthlin, Senior Product and Marketing Manager at Sonaria, about why RFID is finally practical for real-world warehouse operations. The conversation explores how Sonaria turns raw RFID data into operational visibility that warehouse teams can actually use. 
Rather than focusing solely on hardware, Wirthlin explains how clear business outcomes, operator-friendly workflows, and measurable ROI are driving wider RFID adoption across warehousing, manufacturing, and beyond.


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Warehouse Continuous Improvement at Atomix: Culture and Data

In this episode of The New Warehouse Podcast, Kevin chats with Drake Meyer, VP of Operations at Atomix. Atomix is a fast-growing 3PL with locations in Milwaukee, Salt Lake City, and Baltimore, and it operates on its own in-house WMS. Drake shares his path from forklift driver to executive leadership and explains how warehouse continuous improvement drives performance. 
The conversation covers culture, WMS strategy, robotics, AI, and practical lessons from large-scale operational transformations. From reducing audit labor to building a data-first mindset, Drake offers grounded insights for warehouse leaders focused on sustainable growth.


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Automating Manual Tasks for 3PLs

Welcome to this episode of The New Warehouse Podcast, where Kevin chats with Audrey Djiya, CEO and Co-Founder of Handled. Audrey shares how her team is tackling one of the most overlooked areas of logistics: what happens after the customer clicks 'buy'. 
Handled is building an AI-powered operations platform focused on eliminating the manual, fragmented, and reactive work that dominates post-purchase workflows. From disconnected systems to return chaos and SLA blind spots, the conversation explores how automating manual tasks can shift 3PLs from constant firefighting to proactive execution.


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European eCommerce Fulfillment Through a Global Lens

In this episode of The New Warehouse Podcast, Kevin chats with Ken Byrne, Founder of RedSky Europe. Based in Ireland, RedSky supports global brands navigating European eCommerce fulfillment. Byrne shares how his background as an eCommerce brand owner shaped RedSky’s approach to technology, scalability, and brand understanding.
The conversation explores cross-border and European ecommerce fulfillment, the impact of Brexit, the realities of automation, and why Ireland is becoming a viable alternative to traditional European hubs. Byrne also explains how RedSky helps beauty brands expand into Europe while managing VAT, compliance, and operational complexity.


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Yard Automation and the Future of the Yard

Welcome back to The New Warehouse Podcast. In this episode, Kevin chats with Darin Brannan, CEO of Terminal Industries, about why yard automation has become a critical missing link in supply chain modernization. Brannan shares how Terminal Industries is rethinking the yard as a data-rich, automated environment rather than a manual afterthought. 
The conversation explores why yards have lagged behind warehouses in technology adoption, how computer vision and AI are changing that reality, and what the future holds for autonomous yard operations. Together, they unpack the operational, financial, and strategic impact of treating the yard as a true extension of the warehouse and transportation network.


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Smart Warehouse Technology Starts with Visibility

Live from the National Retail Federation Big Show in New York City, Kevin chats with Tony Rivers, CEO of Peak Technologies, Tom Bianculli, CTO of Zebra Technologies, and Matt Ploude, CTO of Peak Technologies. The conversation centers on how smart warehouse technology is reshaping operations through real-time visibility, automation, and human-centered design. 
Together, Peak and Zebra explain how RFID, machine vision, and AI-driven insights are enabling both warehouses and retail stores to operate as connected fulfillment environments. Rather than chasing automation for its own sake, the discussion focuses on practical, scalable ways smart warehouse technology can improve accuracy, speed, and decision-making across the supply chain.


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Human-Centered Warehouse Automation at EssilorLuxottica

In this episode of The New Warehouse Podcast, Kevin Lawton chats with Naveen Chandra, Director of Distribution at EssilorLuxottica. Chandra oversees strategy across labor planning, slotting, and real-time operational control for a complex, high-SKU distribution network. 
EssilorLuxottica is best known for eyewear brands like Ray-Ban and Oakley, but its footprint spans eyewear, wearables, retail, and vertically integrated supply chains. The conversation explores how the company approaches automation, forecasting, and slotting while keeping human workers central to warehouse design. Rather than chasing lights-out operations, Chandra emphasizes resilience, safety, and reducing cognitive load for human-centered warehouse automation.


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Warehouse Power Infrastructure is Redefining Leasing

Welcome back to The New Warehouse Podcast. In this episode, Kevin chats with Blake Chroman, Principal at Sitex Group. They discuss how warehouse power infrastructure is reshaping industrial real estate decisions. Drawing from Sitex Group’s portfolio across New Jersey, New York, and South Florida, Chroman explains how electrical capacity, utility timelines, and total occupancy costs now influence leasing and development strategy.
The conversation explores why power has moved from a background consideration to a front-line requirement, how older buildings are being repositioned, and what tenants should evaluate when selecting their next facility.


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The 2026 Material Handling Marketing Report: Why Thought Leadership is King

The results are in. We polled the material handling community, and the verdict was overwhelming: 45% of you say Thought Leadership and Content is your #1 marketing priority for 2026.
The "Old School" way of selling in the warehouse—relying solely on spec sheets and cold calls—is fading. As new generations enter the workforce and high-tech solutions like AI and robotics become the norm, the way we build trust has fundamentally changed.
Buyers don’t just want a product; they want a partner who understands the future of the supply chain.
Kevin went live with Ashton Maxfield of Master Plan Communications to discuss these results and how to develop a thought leadership plan for your marketing strategy. Enjoy this previously live episode. 
Learn more about Master Plan Communications here: https://masterplancommunications.com/


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Building a Warehouse for Long-Term Growth

In this episode of The New Warehouse Podcast, Kevin Lawton sits down with Georg Meyer, Independent Director at Assembled Products, to discuss what it truly takes to build a warehouse designed for long-term growth. Based in Iowa, Assembled Products supports manufacturers like John Deere through assembly and kitting services that demand flexibility, accuracy, and operational discipline. 
Meyer shares how the company transitioned from leased facilities to a purpose-built warehouse, why they invested in their own WMS, and how thoughtful planning helped them scale without sacrificing efficiency. The conversation offers practical insight for operators looking to align facility design, technology, and growth strategy.


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Smart Labels for Logistics: Bringing Visibility to the Supply Chain

In this episode of The New Warehouse, David Stanton, CEO and Co-Founder of Reelables, explores how smart labels are changing how companies track cargo and improve supply chain visibility. Reelables develops printable, low-cost smart labels that function as active tracking devices, giving logistics teams real-time insight into where goods are, how they move, and where issues occur. 
What began as an experiment in consumer tracking quickly evolved into a supply chain solution as COVID exposed visibility gaps across logistics networks. Stanton explains how smart labels now help organizations reduce loss, improve accountability, and gain clarity across warehouses, transportation networks, and global operations.


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AI Adoption at Walmart: Putting AI in Employees’ Hands

Welcome back to The New Warehouse Podcast. In this episode, Kevin speaks with Dave Glick, Senior Vice President of Enterprise Business Services at Walmart. Glick oversees finance, technology, and operations, with a clear mandate centered on AI adoption in the enterprise.
The discussion explores how large organizations move from experimentation to real usage by putting AI directly into employees’ hands. Glick shares how access, leadership support, and cultural permission can turn AI into a daily tool rather than a side project, and highlights what it takes to manage change across a massive, complex organization.


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Parcel Strategy for 2026 in a Changing Market

In this episode of The New Warehouse Podcast, Oscar Gladman, Vice President of Parcel Distribution at Crane Worldwide Logistics, unpacks how parcel strategy has evolved and what shippers need to understand moving forward. With more than 20 years of experience across parcel, e-commerce, and enterprise logistics, Gladman offers a grounded look at how consumer behavior, technology, and carrier dynamics have reshaped the parcel landscape.
From the rise of residential delivery to the growing complexity of carrier relationships, the conversation explores what has changed, what hasn’t, and how companies can stay flexible in an increasingly unpredictable market.


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Tackling the Challenges of Hiring Frontline Employees

Welcome back to The New Warehouse Podcast. In this episode, host Kevin welcomes Read Egger, Founder and CEO of Achilles, to discuss how AI improves hiring frontline employees. Egger shares insights from over a decade in industrial and staffing environments, explaining why traditional hiring models fail hourly workers. 
The episode also includes a live demonstration of Sam in action. During the conversation, Egger has Sam call Kevin and walk through a real-time screening, giving listeners a firsthand look at how the AI recruiter sounds, responds, and adapts in a realistic hiring scenario. 
Be sure to listen to the full episode to see if Kevin passes the screening.


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Echo Global Logistics Announces Acquisition to Boost Logistics Capabilities

ECommerce Fulfillment Strategy: What Growing Brands Must Get Right

In this episode of The New Warehouse Podcast, Kevin Lawton welcomes Jonathan Briggs, Senior Vice President of Sales at ShipMonk. With peak season just behind them, Briggs shares insight into how ShipMonk has matured over the past decade, what brands misunderstand about automation, and why fulfillment has become a defining factor in long-term growth. 
From technology decisions to carrier performance and global expansion, the conversation shows how fulfillment is evolving. Today, an eCommerce fulfillment strategy is no longer a back-end function; it’s a competitive advantage when executed correctly.


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Echo Global Logistics Launches EchoXborder for Enhanced Cross-Border Shipping

Flexible Warehouse Automation and the Future of Fulfillment

In this episode of The New Warehouse Podcast, Kevin Lawton welcomes Gina Chung, Vice President of Corporate Development at Locus Robotics, for a wide-ranging conversation on how warehouse automation is evolving and why flexibility has become a defining requirement for modern fulfillment operations. With more than a decade of experience leading innovation initiatives at DHL before joining Locus, Chung brings a unique perspective shaped by firsthand exposure to large-scale warehouse environments. 
The discussion explores how automation adoption has matured, why rigid systems no longer fit today’s supply chains, and how Locus is approaching the next phase of robotic fulfillment as the industry looks toward 2026 and beyond.


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Tennessee Carrier Ceases Operations and Lays Off Employees

Yard Operations: The Most Overlooked Part of the Supply Chain

In this episode of The New Warehouse Podcast, Kevin Lawton welcomes Matt Yearling, CEO of YMX Logistics, to explore one of the most overlooked areas of warehouse and supply chain performance: yard operations. While most conversations focus on transportation or warehouse automation, the yard often sits in between—underutilized, under-optimized, and misunderstood. 
Drawing from decades of experience in logistics, technology, and yard management, he explains why the yard represents one of the most significant untapped opportunities for operational improvement and how YMX is helping companies rethink what happens between the gate and the dock.


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