In this episode of The New Warehouse Podcast, host Kevin Lawton speaks with Andrew Sutton, Senior Director of Fulfillment Operations at Dr. Squatch; the popular men’s personal care brand. Known for its witty marketing and commitment to natural ingredients, Dr. Squatch has exploded in popularity across direct-to-consumer (D2C) and retail channels.
Andrew shares how his career evolved from a seasonal customer service rep to leading fulfillment strategy at one of the fastest-growing brands in the men’s care space. Dr. Squatch’s bold marketing approach—featuring memorable campaigns with Mike Tyson and Sydney Sweeney—has helped fuel its rapid rise and strong brand recognition. This conversation dives into the decisions behind outsourcing fulfillment, navigating rapid growth, and why Dr. Squatch has built an internal fulfillment team despite not operating its own warehouses.
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